Last night I attended the Atlanta Bloggers April Meetup featuring bestselling author and entrepreneur, Seth Godin. Seth was not at the event in person, but was live via Skype and gave an interview about his new book, Linchpin: Are You Indisposable? I have not read his new book, but it is definitely on my “must [...]
Question – Do you attribute an opportunity to the original source campaign that hooked the inquiry, or to the nurturing campaign that finally got it ’sales ready’. Can / do you apply weighting, or ‘influenced by’ metrics, or is there a clear-cut, best practice approach.”
As we start implementing the processes and technology to really track [...]
In actuality, lead generation should not be just the initial creation of interest, but the full slate of nurturing activities growing the lead into a genuine prospect. Marketing’s role must include taking responsibility for moving sales-ready leads to sales, instead of simply handing over cold inquiries and then attempting to match back the revenue won [...]
