Resource constraints, constantly trying to drive leads with limited budgets to stay above water, moving of leads between systems (email, CRM, etc.) and manual tracking, trying to track various spreadsheets, CRM mixed systems, multiple departments to satisfy, sales/business demands, cost center not profit center, and so on…
Yes, these are many of the reasons marketing is [...]
We tend to speak to two types of prospects – those that have been given the order from management to get Marketing Automation and those that know they need Marketing Automation, but aren’t getting support from management. So, we often hear the comment – how do I get management to buy-in to Marketing Automation?
We actually [...]
By now, we are all well acquainted with open and click-through rates as a way to measure the initial impact of a marketing campaign. But we need to look further in order to really understand how well leads are progressing through the lead and sales lifecycle. Only by evaluating conversions (and by extension, their movement [...]
It’s no surprise that these days, we have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are struggling to figure out the best approach to tracking and computing a return on their marketing and sales investments. But what is interesting is that while there are so many variations of ROI discussions, [...]
Lisa Cramer, president, of LeadLife Solutions has been recognized as one of the top 5 thought leaders in lead management.
See what Lisa has to say about the steps to consider when managing lead inquiries, what to do first when managing sales leads, the process she recommends for nurturing sales inquiries, and how to effectively measure [...]
Question – Do you attribute an opportunity to the original source campaign that hooked the inquiry, or to the nurturing campaign that finally got it ’sales ready’. Can / do you apply weighting, or ‘influenced by’ metrics, or is there a clear-cut, best practice approach.”
As we start implementing the processes and technology to really track [...]
We are often asked about lead nurturing and how do you know if you are being effective with your nurturing. There are a number of ways to evaluate the success of your nurturing campaigns. It is important to measure your nurturing on a step-by-step basis as well as your overall nurturing program. It is also good [...]
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