If you’re considering email campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success:
1. Get a Plan. One email blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers. Send to prospects and follow up within 3 to 4 weeks with [...]
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Email marketing provides an essential element to the lead nurturing process. Lead nurturing helps keep prospects, those not quite ready to buy, warm. The Internet has dramatically changed the buying cycle because so much data is instantly available. Now, research and education start way before a prospect is ready to make a purchase. Therefore, once [...]
Continue reading about Email Marketing Adds Value to Lead Nurturing
Marketers often tell us that they feel challenged to effectively nurture their leads because they don’t have enough content – or the time and resources to create it.
The fact is that you have more content than you think, and you don’t have to recreate the wheel. See my five tips below on where you can [...]
1. Email messages should be short, brief and to the point. Keeping your email short gives a personal feeling which creates a connection, builds trust, and invites response.
2. An email should include the following structure:
Subject line: very brief and personal (include first name)
Lead paragraph: open with a call to action & and how you can help [...]
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Well, here we are; 1.5 years away from the first decade of the new millennium. It doesn’t take a genius to figure out what’s dominated the world during this decade. Of course it’s none other than our BFF, the www. Dare I get specific? Okay, you asked for it….email. There, I said it. Email. It’s [...]
Continue reading about To Email or not to Email? That is The Question.
