If you’re considering email campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success:
1. Get a Plan. One email blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers. Send to prospects and follow up within 3 to 4 weeks with [...]
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Often we hear when marketers start using marketing automation tools that they can’t wait to get lead nurturing going, which is great. What isn’t great is that they haven’t done any prep work to make their nurturing effective before they’ve engaged with the tool. There are definitely some key things you should think through and do before [...]
Continue reading about Lead Nurturing: A Preparation Checklist
We are often asked what companies can do to get business in the pipeline now that we’ve entered the 3rd quarter. You can jump start finding prospects through your current systems, use accumulated information to segment the leads, and nurture them to stay top of mind. Read our 4 steps and learn how to get started…
Step [...]
Continue reading about Revitalize for Quick Results in 4 Steps
It’s nice to finally get your nurturing programs in place, and to know prospects that visited your website (and filled out a form) are being nurtured by your company. It’s great that your company’s thought leadership and value proposition is front and center with your prospects and will continue to be over a period of time [...]
Email marketing provides an essential element to the lead nurturing process. Lead nurturing helps keep prospects, those not quite ready to buy, warm. The Internet has dramatically changed the buying cycle because so much data is instantly available. Now, research and education start way before a prospect is ready to make a purchase. Therefore, once [...]
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We hear this all the time – “Hmm…when I bought our CRM system; I thought I had what I needed for marketing automation.”
During implementation it becomes apparent that is not really part of the system nor was it the intent of a CRM system to incorporate all the functionality that a marketing automation system has [...]
It seems I stirred up a little controversy in one of my recent postings about taking a small step in lead management (yes a tactic) versus pouring over a process map and revising a company’s lead to sales process. I certainly did not intend to suggest that process and the need for planning for lead [...]
Continue reading about It’s not about process or technology – it’s about realistic results
Marketers often tell us that they feel challenged to effectively nurture their leads because they don’t have enough content – or the time and resources to create it.
The fact is that you have more content than you think, and you don’t have to recreate the wheel. See my five tips below on where you can [...]
Learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing.
Gain Greater Visibility and Build a Pipeline that Never Leaks
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We all are often so enamored with new tools and processes available to us that we forget about the basics of segmentation and targeting – marketing 101. Getting your lead and its associated information into a database to enable effective segmentation is really critical to the success of our outbound campaigns and ongoing engagements. The more [...]
