If you’re considering email campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success:
1. Get a Plan. One email blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers. Send to prospects and follow up within 3 to 4 weeks with [...]
Continue reading about The Simple Rules to Email Marketing Success
Just like we discussed a checklist for nurturing there is an equally important checklist needed for lead scoring. So many prospects seem to wonder – “how hard can it be to give scores to leads?” They quickly decide that every action should be scored and then are surprised when they can’t discern and/or prioritize their leads. [...]
Continue reading about Lead Scoring: A Preparation Checklist
Often we hear when marketers start using marketing automation tools that they can’t wait to get lead nurturing going, which is great. What isn’t great is that they haven’t done any prep work to make their nurturing effective before they’ve engaged with the tool. There are definitely some key things you should think through and do before [...]
Continue reading about Lead Nurturing: A Preparation Checklist
Chances are your company has come up short on a sales forecast or two during the past year. Challenged by cautious buyers who have strung out purchase plans, managing the pipeline has become increasingly challenging for organizations. Therefore, in many cases, the four or five deals forecasted to close in the last quarter often resulted [...]
Continue reading about Practical Ideas for Improving Your Conversion Rates
We are often asked what companies can do to get business in the pipeline now that we’ve entered the 3rd quarter. You can jump start finding prospects through your current systems, use accumulated information to segment the leads, and nurture them to stay top of mind. Read our 4 steps and learn how to get started…
Step [...]
Continue reading about Revitalize for Quick Results in 4 Steps
It’s nice to finally get your nurturing programs in place, and to know prospects that visited your website (and filled out a form) are being nurtured by your company. It’s great that your company’s thought leadership and value proposition is front and center with your prospects and will continue to be over a period of time [...]
Email marketing provides an essential element to the lead nurturing process. Lead nurturing helps keep prospects, those not quite ready to buy, warm. The Internet has dramatically changed the buying cycle because so much data is instantly available. Now, research and education start way before a prospect is ready to make a purchase. Therefore, once [...]
Continue reading about Email Marketing Adds Value to Lead Nurturing
Pressure is mounting on companies to maximize marketing ROI (return on investment). In other words, the money spent on lead generation should show a strong return related to sales revenue. This money should be evaluated so it is continually applied to the highest yielding program(s). To do this, marketers must gain visibility into individual programs [...]
Continue reading about Maximizing Value of Lead Generations Dollars
It seems I stirred up a little controversy in one of my recent postings about taking a small step in lead management (yes a tactic) versus pouring over a process map and revising a company’s lead to sales process. I certainly did not intend to suggest that process and the need for planning for lead [...]
Continue reading about It’s not about process or technology – it’s about realistic results
Marketers often tell us that they feel challenged to effectively nurture their leads because they don’t have enough content – or the time and resources to create it.
The fact is that you have more content than you think, and you don’t have to recreate the wheel. See my five tips below on where you can [...]
