Lisa Cramer on March 9th, 2010
By now, we are all well acquainted with open and click-through rates as a way to measure the initial impact of a marketing campaign. But we need to look further in order to really understand how well leads are progressing through the lead and sales lifecycle. Only by evaluating conversions (and by extension, their movement [...]
Lisa Cramer on February 17th, 2010
Question – Do you attribute an opportunity to the original source campaign that hooked the inquiry, or to the nurturing campaign that finally got it ’sales ready’. Can / do you apply weighting, or ‘influenced by’ metrics, or is there a clear-cut, best practice approach.”
As we start implementing the processes and technology to really track [...]
