We often hear marketers struggle, knowing that they need and desperately want lead management systems and processes, but are worried about their ability to implement one. We are all resource constrained, marketers probably more than most, so how can companies start down the path of lead management without overhauling their entire operation in a 3-6 [...]
Continue reading about Starting Down the Path of Lead Management
It’s no surprise that these days, we have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are struggling to figure out the best approach to tracking and computing a return on their marketing and sales investments. But what is interesting is that while there are so many variations of ROI discussions, [...]
Question – Do you attribute an opportunity to the original source campaign that hooked the inquiry, or to the nurturing campaign that finally got it ’sales ready’. Can / do you apply weighting, or ‘influenced by’ metrics, or is there a clear-cut, best practice approach.”
As we start implementing the processes and technology to really track [...]
Now more than ever, it is essential that money spent on lead generation shows a solid return related to sales revenue or ROI. To this end, the success of marketing activities must be continually evaluated so that dollars are properly applied to the highest-yielding programs. Today’s lead management systems track all interactions of a lead [...]
Continue reading about Visibility into Your Marketing Programs
