Marketing Automation Events
LeadLife exhibits at conferences, summits, and trade shows across the country. Please see below for our upcoming schedule of events, or if you have an immediate need, LeadLife offers private one-on-one product demos over the web on a weekly basis.
Shrink Buy Cycles with Lead Nurturing and Contagious Content
Register now >>
In today's Internet world it's about the buy cycle, not the sales cycle. The power is with the prospect and when they decide to purchase. You know that prospects are finding the information they need to help them evaluate how to solve their problems well
in advance of taking a salesperson's call. The challenge for marketers is in how to change their marketing process, develop contagious content and build trusted relationships that get sales people invited into conversations faster.
Join Lisa Cramer, president of LeadLife Solutions, and Ardath Albee, author of eMarketing Strategies for the Complex Sale, as they discuss the importance of lead nurturing and how to develop content that addresses the mindset of prospects during the specific
stages of their buying process.
By attending this webcast, you will learn…
- Why nurturing your prospects is important and how to apply it
- The different phases of the buy cycle; and what prospects need when
- How to map content to the different buying stages
- Tips for transforming ho-hum content into contagious content your prospects want more of
We hope that you will join us!
Date/Time:
Wednesday, March 16, 2011 / 1:00 PM - 2:00 PM EST
Speakers:
Lisa Cramer, President, LeadLife Solutions
Ardath Albee, author of
eMarketing Strategies for the Complex Sale
Duration: 60 minutes
Mark your calendar today!
Register now >>
Digital Marketing World 2010 - Lead Management
Attend
MarketingProfs’ Digital Marketing World 2010: Lead Management Series and get instant access to an array of lead nurturing advice from the top vendors in the industry and
the opportunity to network with other like-minded marketers.
Date: Wednesday, November 3, 2010
Time: 11:30am ET – 4:30pm ET
Featured speaker: Lisa Cramer, President and Co-Founder, LeadLife Solutions
Many marketers know they need, and desperately want, lead management systems and processes, but aren’t quite sure how to get started. To effectively score and nurture your leads it’s not as hard as you think to get up and running.
In her session,
Marketing Automation: Real World Rules for Lead Scoring and Nurturing , Lisa will discuss
real-world examples of
proven lead scoring and nurturing programs implemented successfully by LeadLife customers. See how you can
take your marketing to the next level by increasing your lead quality and producing real marketing ROI.
You will learn how to:
- Deliver targeted messages and build qualification through lead nurturing,
- Setup a scoring schema to identify leads as they interact; and
- Prioritize the appropriate next steps to move your leads through the buying cycle
Register now >>
A Tactical Approach to Lead Nurturing And Why Marketing Automation is Key
On average,
95% of leads that visit your website aren’t ready to buy, but
70% of them will eventually buy from you or your competitors? Without proper lead nurturing in place, fewer than 5% will become opportunities.
The proliferation of information on the Internet has changed buying behavior forever, and unless we adapt our sales and marketing processes to meet the change, these outcomes are unlikely to improve. So, what does your company need to do in order to change
and meet this new selling process accordingly? More important, what legacy exists within your current marketing/sales process and what is that legacy costing you?
Lead nurturing is “key” in helping your company stay “top of mind” when your prospects are ready to buy, with consistent and meaningful dialog you are building trusted relationships by becoming a relevant resource. To effectively nurture, marketing must have
a plan in place.
Attend this webcast and learn how to create the framework for successful lead nurturing programs and how you can measure the ROI of your marketing efforts.
Register now >>
Learn more about lead nurturing >>
Date/Time:
Thursday, October 21, 2010 / 1:00 PM - 2:00 PM EST
Speakers:
Chris Spears, VP of Business Development,
Arke Systems
Lisa Cramer, Co-Founder And President, LeadLife Solutions
SLMA Talk Radio Program
Listen as LeadLife president, Lisa Cramer, makes a guest appearance on the Sales Lead Management Association’s (SLMA) weekly talk radio program. Lisa will discuss the latest news in the lead management industry and give her advice to CMOs and company presidents
about managing their sales leads.
Listen now >>
Date: Thursday 7, 2010
Time: 5:00pm (PST)
You don’t want to miss this!
BtoB's Leading Edge Virtual Show
Join LeadLife Solutions at BtoB’s annual Leading Edge Virtual Tradeshow. The tradeshow will showcase the best lead management technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you’ll hear from a host
of industry leaders from your desktop.
Just like an in-person trade show, BtoB’s Leading Edge will feature keynote addresses, breakout sessions, and an exhibit hall featuring select marketing vendors. You’ll even have time to network with other b-to-b marketing thought leaders, all from the comfort
of your office.
With the pressure for marketing accountability stronger then ever, lead generation is increasingly the core of a savvy marketer’s campaign. Because BtoB’s Leading Edge will examine the many aspects of demand generation, you’re sure to find relevant information
you can immediately put to use.
Register to attend BtoB's Leading Edge Virtual Show.
Date: Tuesday, June 22, 2010
Time: 11:30am (ET)/8:30am (PT) - 5:00pm (ET)/2:00pm (PT)
Executive Sales and Marketing Association (ESMA) - Atlanta Chapter
Lead Nurturing for Revenue Acceleration
Join Lisa Cramer, Co-Founder and President, of LeadLife Solutions and other industry experts as they discuss how to enhance your top line through marketing automation's capabilities including:
- Lead nurturing
- Lead scoring
- Website monitoring
- Social media marketing
- Marketing to sales integration
Date: Tuesday, June 22, 2010
Time: 5:30p.m. – Networking/Hors d’oeuvres; 6:45 p.m. – Panel Discussion
Location: Ravinia Club, Atlanta, GA
Register now >>
We hope that you will join us!
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Are you like many companies and need help with your lead generation efforts, jumpstarting your pipeline and establishing relationships with new prospects for 2010? Do you feel strapped due to lack of resources and the expertise needed to get started? Learn
how to create effective lead generation programs and why a marketing automation system is key in helping you to increase "sales ready" leads, drive marketing ROI and why everyday you wait it's costing you.
By attending this webcast you will discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
We hope that you will join us!
Date/Time:
Thursday, January 21, 2010 / 1:00 PM - 2:00 PM EST
Speakers:
Dan Hudson, President, 3forward
Lisa Cramer, President, LeadLife Solutions
Duration: 60 minutes
Mark your calendar today!
Register now >>
Gain Greater Visibility and Build a Pipeline that Never Leaks
Register now >>
Is the lack of visibility into your sales pipeline causing constraints within your organization? On average 16% of the total leads that are deemed "sales-ready opportunities" actually close. So you might ask what's happening to the remaining 84% of possible
opportunities, and how are they being handled. These are
real opportunities that have a good chance of closing, but without processes to nurture and retain these prospects, it's easy for unrecognized revenue to slip through the pipeline.
Join us for a webinar and learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing.
We hope that you will join us!
Date/Time:
Thursday, April 1, 2010 / 1:00 PM - 2:00 PM EST
Speakers:
Dan Hudson, President, 3forward
Lisa Cramer, President, LeadLife Solutions
Duration: 60 minutes
Mark your calendars today!
Register now >>
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Are you like many companies and need help with your lead generation efforts, jumpstarting your pipeline and establishing relationships with new prospects for 2010? Do you feel strapped due to lack of resources and the expertise needed to get started? Learn
how to create effective lead generation programs and why a marketing automation system is key in helping you to increase "sales ready" leads, drive marketing ROI and why everyday you wait it's costing you.
By attending this webcast you will discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
We hope that you will join us!
Date/Time:
Thursday, January 21, 2010 / 1:00 PM - 2:00 PM EST
Speakers:
Dan Hudson, President, 3forward
Lisa Cramer, President, LeadLife Solutions
Duration: 60 minutes
Mark your calendar today!
Register now >>
Real World Rules for Lead Scoring and Prioritization
Marketing: Do you feel like your leads are being tossed over the wall and you're not sure where they are going?
Sales: Do you feel like the leads that you receive aren't targeted and "sales-ready"? If so, we can help.
Join Sham Sao, Chief Marketing Officer of OneSource , and Lisa Cramer, President of LeadLife Solutions for a webinar on "Real World Rules for Lead Scoring
and Prioritization" and discover how lead prioritization and scoring can increase your sales.
By attending this webinar you will also learn:
- How to Nail Your Sweet Spot: Identify and Attract "Priority Prospects"
- That Not All Prospects Are Created Equal: Seeing the 360 Degree View of a Prospect by Appending Data
- The Case for Lead Scoring: Why Marketing and Sales Need to Find Common Ground
- Scoring and Prioritization Real World Rules for Evaluating and Scoring Leads
We'll use real-world examples to show you how you can find your "sweet spot" and set up lead scoring that can drive superior results.
Date: Wednesday, October 14, 2009
Time: 1:00PM EDT / 10:00 AM PDT
Duration: 60 minutes including question-and-answer session
Mark your calendar today!
Register Now >>
A Marketer's Blueprint to Successful Marketing Automation
According to industry analyst,
Gartner , companies that automate marketing automation processes in 2009 can
increase revenue
by at least
10% within 6-9 months , despite the uncertain economy. The way we market is changing and you don't have to be left behind...
Please join Lisa Cramer, president of LeadLife Solutions, as she shares the blueprint of a
proven lead scoring and nurturing program designed by a LeadLife customer.
Learn how they increased their qualified leads by
78% and
decreased their buy cycle time from
months to weeks .
Date: Wednesday, September 2, 2009
Time: 1pm EDT / 10am PDT
Gain valuable insights on how your organization can increase "sales ready" leads and drive revenue by registering today!
Register Now >>
Presented by:
Jumpstart Your Lead-Management Program
A practical and affordable plan to jumpstart your lead-nurturing program in 7-10 days.
Join Marc McNamara, vice president of programs and services at Avitage, and Lisa Cramer, president of LeadLife Solutions, as they present a practical, affordable and low-risk way to experience the process and outcomes of a proven lead-nurturing program.
Date: Wednesday, August 5, 2009
Time: 1:00pm EST / 10:00am PST
Register Now >>
Presented by:
BtoB's Leading Edge: Demand Generation in the Digital Age
Join more than 1,000 marketers for the BtoB Online virtual trade show, BtoB's Leading Edge: Demand Generation in the Digital Age. BtoB's Leading Edge is the only online, virtual conference dedicated to the best in lead management technologies and tactics
for b-to-b marketers.
Register to
attend BtoB's Demand Generation in the Digital Age.
Date: June 23, 2009
Time: 11:30am (ET)/8:30am (PT) - 5:00pm (ET)/2:00pm (PT)
Webcast: Avitage and LeadLife Solutions to Present Webcast: "Resolving the Content Rubik's Cube: How to Build and Deliver Content that Fulfills the Promise of Marketing Automation"
Database-management technology coupled with a unique "publishing" process now make it practical and affordable to create, manage and deliver the volume of highly tailored content required to realize a distinct advantage using marketing automation.
This session will introduce a practical, "publishing" approach that resolves this daunting challenge.
Please join our 30-minute webcast at 2:00pm Eastern Time on Tuesday, June 23, 2009.
Along with Lisa Cramer from LeadLife Solutions, Jim Burns and Marc McNamara of Avitage will discuss:
- The promise of marketing automation
- How marketing automation spans marketing and sales
- Realizing the promise
- Why the "content Rubik's Cube"?
- The content "publishing process"
- How to tailor content to buyer-specific interests
- How to build content for "multimodal" delivery method
Mark your calendar today!
Sales and Marketing Professional Association (SMEI) - Atlanta Chapter
Sales Pipeline Analysis and Management
Join Lisa Cramer, President, of LeadLife Solutions and other industry experts as they discuss the key to identifying and resolving sales and marketing program inefficiency and how to effectively measure and analyze all stages of each process.
Panelists will also share their knowledge, insights and experience related to:
- Determining the "beginning" of the pipeline
- Developing an integrated sales and marketing process
- Using metrics: what to measure, how to measure and how to use measurements
- Utilizing historical data to determine process stage duration and conversion rates and improve forecast accuracy
- Matching the sales and buying processes
Date: Monday, June 15, 2009
Time: 5:30pm - 7:30pm
Location: The Ashford Club, Atlanta, GA
Register now >>
We hope that you will join us!
MarketingProfs' Digital Marketing World Spring 2009
Join more than 9,300 marketers (and growing) for this FREE Virtual Conference that will sum up the cutting-edge information and skills you need to master the latest, most successful digital marketing techniques out there. We've dedicated two tracks - one
geared toward B2B and one geared toward B2C - that will help you navigate today's issues from blogging for business and marketing on Facebook to Website ROI and content marketing. Plus, you'll learn how to adopt the online tactics of the Obama campaign from
our featured keynote, David Plouffe, Barack Obama's 2008 Presidential Campaign Manager.
Register to attend MarketingProfs' Digital Marketing World, April 1.
LeadLife is proud to be a sponsor of Digital Marketing World Spring 2009. Be sure to stop by our virtual booth on April 1.
MarketingSherpa's B-to-B Demand Generation Summit 2008
Join over 550 B-to-B marketers in Boston and San Francisco and get all-new case studies that will show you how to increase lead volume by 900%, optimize Webinar attendance and effectiveness, generate quality leads, and more. MarketingSherpa will give you
exclusive research on what's working in B2B marketing. You can sign up for practical and results-driven training, and throughout the Summit you'll have a chance to meet top vendors in between sessions.
Register to attend MarketingSherpa's B-to-B Demand Generation Summit.
LeadLife is proud to be an exhibitor at MarketingSherpa's 5th annual B-to-B Demand Generation Summit.
East Coast:
October 5-7, 2008
Seaport Hotel
Boston, MA
Visit us at: Table #12
West Coast:
October 26-28, 2008
Palace Hotel
San Francisco, CA
Visit us at: Table #11
