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Lead Management Advice

Start bridging the often costly gap between marketing and sales by integrating marketing automation systems into CRM systems – passing lead information, detailed tracking and sales intelligence between the two.

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The perfect balance of leadership and expertise

LeadLife’s team is built around sales and marketing leaders with vast experience in sales management and marketing strategy. Our mission is to work with each customer on a personal level to ensure each customer’s specific needs and objectives are met. Our leadership team strives to build lasting customer relationships with every customer we bring on board, while providing immediate ROI and visibility.

Leadership Spotlight: Lisa Cramer

LeadLife’s President and Co-Founder, Lisa Cramer, has been recognized as one of the top 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association (SLMA).

SLMA’s list recognizes the contributions of women who are involved in the vital discipline of managing sales leads. Cramer has been a pioneer in the area of sales lead management for over 20 years. In 2008, she successfully launched the LeadLife platform and was quickly recognized as a thought leader in the industry. In 2010, she led the company to over 200 percent growth.

“Lisa is a true leader in sales lead management,” said Ross Nepean, vice president of Marketing at TAB, a LeadLife client. “Her depth of experience and expertise has been extremely valuable to our marketing and sales organizations.”

In addition to the top 20 Women to Watch recognition, Cramer was also named among 2010’s “Most Influential People” in sales lead management by SLMA and was invited to join the Marketing Automation Software Guide’s Software Advisory Board.

“I am honored to be recognized among so many other successful women in sales lead management,” said Cramer. “The other winners are an inspiration to me and to all men and women in our field.”