5 reasons your CSO will love Marketing Automation

Posted by: Lisa Cramer | Posted on: December 2nd, 2011 | 0 Comments

It could be said that even though the product is called “marketing automation”, the biggest winners from a company implementing these systems are the sales team. So if you are a marketer and want help justifying marketing automation technology, talk to the sales team and/or your VP of Sales/Chief Sales Officer. If the benefits are [...]