It’s about one-to-one marketing, not company marketing

Posted by: Lisa Cramer | Posted on: April 13th, 2012 | 0 Comments

Traditional CRM systems focus marketing on the same pre-internet approaches where sales reps were given face-to-face time with the decision makers.  In today’s internet world, we are rarely able to get in front of the many influencers and purchasers of a product or service.  And with caller ID, the phone is not as effective a [...]

Prevent Costly Leaks in Your Sales Pipeline

Posted by: Lisa Cramer | Posted on: June 22nd, 2011 | 0 Comments

A recent Marketing Sherpa study found that 79% of leads that marketing generates never become sales opportunities. Do you ever wonder what happens to those leads? Do they have the potential  to become opportunities or are they non qualified to buy? As most of us would agree, a good percentage of those are quality leads, [...]

The New Buy Cycle: How Marketing is Impacted

Posted by: Lisa Cramer | Posted on: May 25th, 2011 | 0 Comments

This article is the first of a two part series discussing the evolving buy cycle and the drastic impact on marketing and sales. Stay tuned for the sales installment which leads up to our June 7th webinar The New Buy Cycle – It’s Not About Your Sales Cycle. If you haven’t seen or understood why [...]

3 Ways Marketing Impacts the Bottom Line

Posted by: Lisa Cramer | Posted on: March 22nd, 2011 | 0 Comments

We are often asked by marketers how they can get the budget they need to drive leads they need to meet company objectives.  CEOs often ask us how to get more from their marketing group.  There’s an adjustment needed in marketing that is starting to take hold and it comes from the change in the [...]

Nurturing Content Beyond E-mail

Posted by: Lisa Cramer | Posted on: March 15th, 2011 | 1 Comments

When developing your nurturing strategy, it’s important to think beyond just email.  An effective nurturing strategy utilizes all communication channels that your prospect could be interacting with. This includes platforms such as blogs and social media sites.  The consistency of messaging and content is critical to giving the prospect the complete picture of your business, [...]