Right Person, Right Time – Increasing First Call Success Rates

Posted by: Lisa Cramer | Posted on: February 22nd, 2011 | 1 Comments

Imagine a perfect world where every outbound phone call ended in a closed sale for your company. Although an unlikely scenario, marketing automation software can increase those odds. According to a recent study by Aberdeen Research, companies that use marketing automation had 107% better lead conversion rates. The sales process can be extremely time consuming [...]

Stepping Stones to Successful Lead Management

Posted by: Lisa Cramer | Posted on: September 24th, 2010 | 0 Comments

Many marketers know they need, and desperately want, lead management systems and processes, but are worried about their ability to implement them. Marketers are all resource-constrained, so the question is, “How can they start down the path of improved lead management without overhauling their entire operations in a lengthy three to six-month implementation?” The good news [...]

It’s not about process or technology – it’s about realistic results

Posted by: Lisa Cramer | Posted on: April 13th, 2010 | 0 Comments

It seems I stirred up a little controversy in one of my recent postings about taking a small step in lead management (yes a tactic) versus pouring over a process map and revising a company’s lead to sales process.  I certainly did not intend to suggest that process and the need for planning for lead [...]

Build a Pipeline That Never Leaks

Posted by: Meredith Smith | Posted on: April 6th, 2010 | 0 Comments

Learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing. Gain Greater Visibility and Build a Pipeline that Never Leaks View more presentations from LeadLife Solutions .

Webinar: Gain Greater Visibility & Build a Pipeline that Never Leaks

Posted by: Meredith Smith | Posted on: March 16th, 2010 | 0 Comments

Is the lack of visibility into your sales pipeline causing constraints within your organization? On average 16% of the total leads that are deemed “sales-ready opportunities” actually close. So you might ask what’s happening to the remaining 84% of possible opportunities, and how are they being handled. These are real opportunities that have a good [...]