Improving Results Through Segmentation

Posted by: Lisa Cramer | Posted on: July 12th, 2011 | 0 Comments

I hear you – it’s hard enough to manually provide content-rich newsletters on a monthly basis to stay in touch with your prospect base.   In reality, the one-size-fits-all content rich newsletter doesn’t help unlock potential prospect engagement and growth. Most likely, your click rate averages (maybe 1 – 2% depending on how warm the list [...]

MQL, SAL – “Who cares, just give me someone to call”

Posted by: Lisa Cramer | Posted on: March 1st, 2011 | 0 Comments

There is a lot of conversation around the lead definitions that marketing passes to sales.  The marketplace is awash with complexity and lead definitions that could really confuse you.  And I guess this falls back in the category of doing what fits within your current process and the process you can evolve to as a [...]

The Secret to Segmentation

Posted by: Lisa Cramer | Posted on: October 19th, 2010 | 0 Comments

Lead segmentation can be based on a number of items, including traditional demographics such as industry, title, company size, etc. Your company needs to establish the characteristics and attributes in your prospect profile, which can also include answers to qualifying questions that might not be answered until farther down in the pipeline. As part of this, [...]