Improving Results Through Segmentation

Posted by: Lisa Cramer | Posted on: July 12th, 2011 | 0 Comments

I hear you – it’s hard enough to manually provide content-rich newsletters on a monthly basis to stay in touch with your prospect base.   In reality, the one-size-fits-all content rich newsletter doesn’t help unlock potential prospect engagement and growth. Most likely, your click rate averages (maybe 1 – 2% depending on how warm the list [...]

Prevent Costly Leaks in Your Sales Pipeline

Posted by: Lisa Cramer | Posted on: June 22nd, 2011 | 0 Comments

A recent Marketing Sherpa study found that 79% of leads that marketing generates never become sales opportunities. Do you ever wonder what happens to those leads? Do they have the potential  to become opportunities or are they non qualified to buy? As most of us would agree, a good percentage of those are quality leads, [...]

All Leads Are Not Created Equal

Posted by: Meredith Smith | Posted on: April 20th, 2010 | 0 Comments

One thing known with certainty is that all leads are not created equal. This makes lead scoring crucial for marketers so they can determine prospect readiness and take appropriate action at the right time. Increasingly, automation is key, since spreadsheets and calculators can no longer handle the volume of leads and their varying sources, interactions [...]

It’s not about process or technology – it’s about realistic results

Posted by: Lisa Cramer | Posted on: April 13th, 2010 | 0 Comments

It seems I stirred up a little controversy in one of my recent postings about taking a small step in lead management (yes a tactic) versus pouring over a process map and revising a company’s lead to sales process.  I certainly did not intend to suggest that process and the need for planning for lead [...]

Build a Pipeline That Never Leaks

Posted by: Meredith Smith | Posted on: April 6th, 2010 | 0 Comments

Learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing. Gain Greater Visibility and Build a Pipeline that Never Leaks View more presentations from LeadLife Solutions .