Is your business ready for Marketing Automation?

Posted by: Lisa Cramer | Posted on: April 29th, 2012 | 0 Comments

As a vendor of marketing automation technology and services, I’d like to say that everyone is ready for marketing automation, unfortunately that is just not the case.  And the fact that we are month to month means that we don’t want customers to fail and quite frankly can’t afford for customers to fail. Many companies [...]

Marketing Automation Analyst Review – David Raab

Posted by: Lisa Cramer | Posted on: December 13th, 2011 | 0 Comments

LeadLife Bundles Services with Marketing Automation Post written by David Raab LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. This [...]

LeadLife Spent the Time and Money…Not our Customers

Posted by: Lisa Cramer | Posted on: November 2nd, 2011 | 0 Comments

LeadLife Solutions announced the release of our new marketing automation technology…yes a totally new product – written from scratch.  We decided to start from scratch with this new release, not because it’s cheaper but because it was the right thing to do to help our customers become more successful. For years, LeadLife has worked alongside [...]

Marketing Automation versus Email Marketing Technology

Posted by: Lisa Cramer | Posted on: October 13th, 2011 | 0 Comments

Lots of people want to know if our marketing automation technology can send blast emails. Well the answer is yes, but if that’s all you are going to do, then you aren’t taking advantage of marketing automation and losing revenue because of it. Yep, I said revenue. Our customers have seen an increase in lead [...]

Complexity of Marketing Automation

Posted by: Lisa Cramer | Posted on: July 27th, 2011 | 0 Comments

People will often ask us the following question: “The product seems so intuitive, easy to use – how hard can it be?” The problem is not necessarily the product  but the application of technology that adds the complexity and strategy.  Typical software vendors who don’t truly understand marketing and sales will simply just throw in [...]