Is your business ready for Marketing Automation?

Posted by: Lisa Cramer | Posted on: April 29th, 2012 | 0 Comments

As a vendor of marketing automation technology and services, I’d like to say that everyone is ready for marketing automation, unfortunately that is just not the case.  And the fact that we are month to month means that we don’t want customers to fail and quite frankly can’t afford for customers to fail. Many companies [...]

Marketing Automation: Overpromising but under-delivering?

Posted by: Lisa Cramer | Posted on: April 4th, 2012 | 0 Comments

According to Focus Research, less than 25% of companies with marketing automation use them to their full potential.  With all the money and time being spent in choosing and implementing these systems, we need to ask ourselves why that percentage is so low.  What we continue to hear from our customers and prospects is they [...]

5 reasons your CSO will love Marketing Automation

Posted by: Lisa Cramer | Posted on: December 2nd, 2011 | 0 Comments

It could be said that even though the product is called “marketing automation”, the biggest winners from a company implementing these systems are the sales team. So if you are a marketer and want help justifying marketing automation technology, talk to the sales team and/or your VP of Sales/Chief Sales Officer. If the benefits are [...]

Marketing Automation versus Email Marketing Technology

Posted by: Lisa Cramer | Posted on: October 13th, 2011 | 0 Comments

Lots of people want to know if our marketing automation technology can send blast emails. Well the answer is yes, but if that’s all you are going to do, then you aren’t taking advantage of marketing automation and losing revenue because of it. Yep, I said revenue. Our customers have seen an increase in lead [...]

Complexity of Marketing Automation

Posted by: Lisa Cramer | Posted on: July 27th, 2011 | 0 Comments

People will often ask us the following question: “The product seems so intuitive, easy to use – how hard can it be?” The problem is not necessarily the product  but the application of technology that adds the complexity and strategy.  Typical software vendors who don’t truly understand marketing and sales will simply just throw in [...]