Changing Expectations: The Future of Lead Management

Posted by: Lisa Cramer | Posted on: February 17th, 2012 | 0 Comments

In most businesses today, the marketing to sales process – or more specifically, the lead management process – has been ignored. How can your business start down the road to improved lead management without overhauling your entire business operation? Download our newest Whitepaper – Changing Expectations: The Future of Lead Management to learn more. Register to [...]

A Quicker, Simpler Path to Lead Management ROI

Posted by: LeadLife | Posted on: June 4th, 2011 | 0 Comments

Because marketers are time, budget and resource-constrained, one question is asked consistently: How can we start down the road to improved lead management without overhauling our entire operations in a lengthy, three to six-month implementation? Learn how taking small steps can provide immediate ROI and visibility into what’s been missing. Register to Download this White Paper First [...]

The Cost of Not Nurturing Leads

Posted by: LeadLife | Posted on: January 20th, 2011 | 0 Comments

It’s a challenging time – more so than I can remember – from a sales and marketing perspective. Buyers have changed their process when buying products and services. The leverage in the equation between sellers and buyers has changed. The sales process has changed. Many in charge of sales haven’t acknowledged it, or are afraid [...]

Real Marketing Analytics for Lead Generation

Posted by: LeadLife | Posted on: September 18th, 2010 | 0 Comments

Marketing analytics has always been the buzzword for insight about the success of your marketing programs. But it actually has multiple meanings and can take marketing departments in many different directions. For the purpose of this whitepaper, we are going to stay very practical and therefore very simple. Marketing analytics really encompasses two main themes [...]

Forget the ABCs of Lead Scoring

Posted by: LeadLife | Posted on: July 9th, 2010 | 0 Comments

In the age of the Internet, lead scoring has become crucial for marketers. Leads must be scored and prioritized for appropriate action. Otherwise, you’ll be wasting, time, effort and your budget. Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, webinars, online advertising, blogs and virtual [...]