Comments for LeadLife Solutions

Comment on Marketing Automation versus CRM by Eric Albertson

Eric Albertson — Thu, 02 Feb 2012 19:24:55 +0000

Powerful post in my opinion. One additional perspective depends upon how much you value consistency of engagement. By necessity sales is opportunistic and narrow in focus… and horrible at doing anything consistently on a broad basis. An easy to use marketing automation platform is many good things but above all it’s consistent… and that makes all the difference in the world.

Comment on Marketing Automation versus CRM by Bojan Cubela

Bojan Cubela — Thu, 02 Feb 2012 19:04:19 +0000

Lisa,

You have been very persistent. I think your post today got me interested in what you have to say and offer. Although I am not in the process of evaluating your offering I am, however, doing consulting project for company that may be able to benefit from what you have to offer. I enjoyed your read today.

Bojan

Comment on Focus Roundtable – “The Future of Selling” by Robert M. Donnelly

Robert M. Donnelly — Thu, 02 Feb 2012 14:37:55 +0000

Selliing in the future will be a continuum of one-to-one marketing building the value of indicidual customers a la the Amazon model.

Comment on 5 reasons your CEO will love Marketing Automation by AJ

AJ — Sat, 14 Jan 2012 18:09:06 +0000

This is great information for businesses of all sizes.
Marketing automation is one of the key fundamentals that all companies should at least start taking a look at.
The chances to make business grow more effectively, and efficiently with it are very high.
Great list!
-AJ

Comment on What Does Sales Effectiveness Mean to a CEO…? by Robert Zinsser

Robert Zinsser — Wed, 24 Aug 2011 18:57:07 +0000

I work closely in the area of Sales Effectiveness and have been in sales for over 30 years. I recently locked onto an idea that says that the CEO should not be concerned with the volume of leads in the “sales funnel” but the quality of the prospects. The sales people need to ask some “tough” questions that might take that prospect out of the funnel. I also agree that marketing and sales need to work closer on getting sales ready leads to the sales people and not just leads. There has been much written on the subject and rightfully so.

Robert Zinsser – Get In The Game SE
Jacksonville, FL

Comment on What Does Sales Effectiveness Mean to a CEO…? by Leanne Hoagland-Smith

Leanne Hoagland-Smith — Tue, 23 Aug 2011 13:03:47 +0000

If we agree that sales effectiveness encompasses the entire sales process, then there should be more focus on the marketing phase within that process. My sense is many of these firms do not have a well researched marketing plan, less alone a strategic plan.

With the majority of businesses being small, sales people are also marketers if we agree that the purpose of marketing is to attract attention and build the relationship.

The firms with dedicated sales and marketing departments are fewer and fewer. Maybe now it is time to rethink both sales effectiveness. From my experience if you market well to the right target market who is your best ideal potential customer and you know how to position the value you deliver to meet that customer’s strategic initiatives, you truly do not have to sell or “close the sale” because that company wants you to support them.

I suggest reading A Seat at the Table and Pitch Anything to understand the 21st global and technology driven marketplace.

Leanne Hoagland-Smith
Author of Be the Red jacket
http://bit.ly/1Q9mnV

Comment on What is the definition of lead management? by abase

abase — Tue, 26 Apr 2011 05:55:40 +0000

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Donald

Comment on Nurturing Content Beyond E-mail by Lesa

Lesa — Tue, 19 Apr 2011 16:16:06 +0000

Good point. I hadn’t tohhgut about it quite that way.

Comment on What is the definition of lead management? by Site

Site — Thu, 14 Apr 2011 14:16:27 +0000

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Comment on Why is Marketing Still So Manual? by 11 plus paper

11 plus paper — Thu, 14 Apr 2011 09:10:06 +0000

Your style of writing is nothing short of amazing. This article is extremely informative and has given me the answer to my problems. Which is the actual reason I was searching online. I will be recommending this article to a friend. I am sure they will find the article as useful as i did. Once again thank you.