The Challenge

3FORWARD was no stranger to the problems caused by the misalignment between sales and marketing. Many of their prospective clients weren’t meeting their sales quotas due to a lack of systems and processes.3FORWARD knew that a marketing automation solution would not only provide additional value to their clients, but it would also help them generate new revenue streams to grow their business. However, 3FORWARD also realized they didn’t have the internal resources that were needed to execute marketing automation technology strategies.

Our Solution

3FORWARD turned to LeadLife to offer their clients a complete solution – marketing automation technology supported by lead management specialists.

3FORWARD worked hand-in-hand with LeadLife to develop strategic lead management programs for their clients. The programs included email nurturing content, segmentation, behavioral tracking, scoring models, sales rep alerts, Salesforce.com integration, and reporting and analysis. Once the plans were finalized, LeadLife staff members set up and executed the campaigns for 3FORWARD’s clients.

“Rather than spending time and money developing new skills, LeadLife’s solution allowed us to focus on what we do best,” said Dan Hudson, co-founder and president of 3FORWARD. “Their product and services were a perfect complement to our service offering, giving us the opportunity to attract new clients without taking on significant costs.”

Testimonial

The combination of LeadLife’s marketing automation platform,knowledge of best practices and on-demand professional services is a great combination for any company looking to grow fast and avoid increasing fixed overhead costs.
Matt Smith, 3Forward

Results

By partnering with LeadLife, 3FORWARD was not only able to attract new clients, but also upsell existing clients. As a result, the company was able to win several new major relationships at greater initial contract values and also sell longer duration agreements to help their clients maximize their marketing automation investment.

“The combination of LeadLife’s marketing automation platform, knowledge of best practices and on-demand professional services is a great combination for any company looking to grow fast and avoid increasing fixed overhead costs” said Matt Smith, co-founder and executive vice president at 3FORWARD.