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Changing Expectations: The Future of Lead Management
Posted by: Lisa Cramer | Posted on: February 17th, 2012 | 0 Comments
In most businesses today, the marketing to sales process – or more specifically, the lead management process – has been ignored. When we refer to the lead management process, we are describing the process that occurs from the initial attempt to generate a lead, to the time that the lead results in revenue. This process [...]Changing Expectations: The Future of Lead Management
Posted by: Lisa Cramer | Posted on: February 17th, 2012 | 0 Comments
In most businesses today, the marketing to sales process – or more specifically, the lead management process – has been ignored. How can your business start down the road to improved lead management without overhauling your entire business operation? Download our newest Whitepaper – Changing Expectations: The Future of Lead Management to learn more. Register to [...]Focus Roundtable: “The Future of Selling” – Listen Now
Posted by: LeadLife | Posted on: January 25th, 2012 | 0 Comments
Thank you to all that attended yesterday’s Focus Roundtable event, “The Future of Selling”. The panelists discussed a wide range of topics and answered questions relating to the changes needed by sales people in order to be more competitive in the future. Topics Discussed: What changes are buyers making in their strategic buying process? How [...]Focus Roundtable – “The Future of Selling”
Posted by: LeadLife | Posted on: January 12th, 2012 | 1 Comments
Free Online Event Monday January 23rd, 2012 11:00 am pt LeadLife President, Lisa Cramer will be a guest speaker at “The Future of Selling”, a roundtable event hosted by Focus. A panel of industy experts will discuss startegies for sales professionals to keep up with changes in the buying process. To learn more about the [...]5 reasons your CEO will love Marketing Automation
Posted by: Lisa Cramer | Posted on: January 10th, 2012 | 1 Comments
If you are struggling to get marketing automation justified within your organization and your CEO is one of disbelievers, you might want to sell him/her using the 5 reasons below as to why your CEO will love marketing automation. 1. CEOs can finally get metrics they want from lead generation dollars spent – According to [...]Pyramid Consulting Case Study – Featured in BtoB Magazine
Posted by: LeadLife | Posted on: January 10th, 2012 | 0 Comments
Scoring Email Leads Written by Jon VanZile View original article online After a decade of blistering growth, Pyramid Consulting reached a point that will be familiar to many marketers: it was time to formalize and organize its lead-generation system. Pyramid provides global IT services and IT staff augmentation services. Headquartered in Atlanta, in 2010 it [...]5 reasons your CMO will love Marketing Automation
Posted by: Lisa Cramer | Posted on: December 21st, 2011 | 0 Comments
If you are struggling to get marketing automation justified within your organization and your CMO is one of the disbelievers, you might want to sell him/her using the 5 reasons below as to why they will love marketing automation. 1. They can finally get visibility to the metrics they need – According to the eMarketer Article [...]Lisa Cramer Named ‘Top 50 Most Influential People in Sales Lead Management’ 2011
Posted by: LeadLife | Posted on: December 16th, 2011 | 0 Comments
Atlanta – December 16, 2011 – LeadLife Solutions (www.leadlife.com), the only provider of a premier lead management solution that combines people and technology, announced today that its president and co-founder, Lisa Cramer, was named to the “Top 50 Most Influential People in Sales Lead Management,” which is sponsored by the Sales Lead Management Association (SLMA). [...]Marketing Automation Analyst Review – David Raab
Posted by: Lisa Cramer | Posted on: December 13th, 2011 | 0 Comments
LeadLife Bundles Services with Marketing Automation Post written by David Raab LeadLife released a completely rebuild version of its marketing automation system last month. The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. This [...]5 reasons your CSO will love Marketing Automation
Posted by: Lisa Cramer | Posted on: December 2nd, 2011 | 0 Comments
It could be said that even though the product is called “marketing automation”, the biggest winners from a company implementing these systems are the sales team. So if you are a marketer and want help justifying marketing automation technology, talk to the sales team and/or your VP of Sales/Chief Sales Officer. If the benefits are [...]
