Webcasts




Lead Management Advice

Increase sales and marketing effectiveness by having both marketing and sales agree on the definition of a “sales ready” lead and having marketing focus its lead generation/nurturing efforts on driving all leads passed to sales to meet this definition.

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The New Buy Cycle – It’s Not Your Sales Cycle

Posted by: LeadLife | Posted on: June 7th, 2011 | 0 Comments

The buying cycle has changed and in more ways than one. Are your Marketing and Sales teams ready to adapt? Our webinar discussion focuses on how marketing and sales must adapt in order meet – and exceed – the buyer’s expectations in order to grow revenue. Discover tips and techniques for driving more business with [...]

Shrink Buy Cycles with Lead Nurturing and Contagious Content

Posted by: LeadLife | Posted on: March 16th, 2011 | 0 Comments

In today’s Internet world, it’s about the buy cycle, not the sales cycle. The power is with the prospect and when they decide to purchase. You know that prospects are finding the information they need to help them evaluate how to solve their problems well in advance of taking a salesperson’s call. The challenge for [...]

Why Marketing Automation is Key: A Tactical Approach to Lead Scoring and Nurturing

Posted by: LeadLife | Posted on: September 21st, 2010 | 0 Comments

On average, 95% of leads that visit your website aren’t ready to buy, but 70% of them will eventually buy from you or your competitors? Without proper lead nurturing in place, fewer than 5% will become opportunities. The proliferation of information on the Internet has changed buying behavior forever, and unless we adapt our sales [...]

Gain Greater Visibility and Build a Pipeline that Never Leaks

Posted by: LeadLife | Posted on: April 5th, 2010 | 0 Comments

Is the lack of visibility into your sales pipeline causing constraints within your organization? On average 16% of the total leads that are deemed “sales-ready opportunities” actually close. So you might ask what’s happening to the remaining 84% of possible opportunities, and how are they being handled. These are real opportunities that have a good [...]

Lead Lifecycle Management: Finding, Creating and Managing Your Leads

Posted by: LeadLife | Posted on: January 21st, 2010 | 0 Comments

Are you like many companies and need help with your lead generation efforts, jumpstarting your pipeline and establishing relationships with new prospects for 2010? Do you feel strapped due to lack of resources and the expertise needed to get started? Learn how to create effective lead generation programs and why a marketing automation system is [...]

Real World Rules for Lead Scoring and Prioritization

Posted by: LeadLife | Posted on: October 14th, 2009 | 0 Comments

Marketing: Do you feel like your leads are being tossed over the wall and you’re not sure where they are going? Sales: Do you feel like the leads that you receive aren’t targeted and “sales-ready”? Discover how lead prioritization and scoring can increase your sales. See real-world examples on how you can find your “sweet [...]