White Papers
Changing Expectations: The Future of Lead Management
Posted by: Lisa Cramer | Posted on: February 17th, 2012 | 0 Comments
In most businesses today, the marketing to sales process – or more specifically, the lead management process – has been ignored. How can your business start down the road to improved lead management without overhauling your entire business operation? Download our newest Whitepaper – Changing Expectations: The Future of Lead Management to learn more. Register to [...]A Quicker, Simpler Path to Lead Management ROI
Posted by: LeadLife | Posted on: June 4th, 2011 | 0 Comments
Because marketers are time, budget and resource-constrained, one question is asked consistently: How can we start down the road to improved lead management without overhauling our entire operations in a lengthy, three to six-month implementation? Learn how taking small steps can provide immediate ROI and visibility into what’s been missing. Register to Download this White Paper First [...]The Cost of Not Nurturing Leads
Posted by: LeadLife | Posted on: January 20th, 2011 | 0 Comments
It’s a challenging time – more so than I can remember – from a sales and marketing perspective. Buyers have changed their process when buying products and services. The leverage in the equation between sellers and buyers has changed. The sales process has changed. Many in charge of sales haven’t acknowledged it, or are afraid [...]Real Marketing Analytics for Lead Generation
Posted by: LeadLife | Posted on: September 18th, 2010 | 0 Comments
Marketing analytics has always been the buzzword for insight about the success of your marketing programs. But it actually has multiple meanings and can take marketing departments in many different directions. For the purpose of this whitepaper, we are going to stay very practical and therefore very simple. Marketing analytics really encompasses two main themes [...]Forget the ABCs of Lead Scoring
Posted by: LeadLife | Posted on: July 9th, 2010 | 0 Comments
In the age of the Internet, lead scoring has become crucial for marketers. Leads must be scored and prioritized for appropriate action. Otherwise, you’ll be wasting, time, effort and your budget. Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, webinars, online advertising, blogs and virtual [...]Lead Life Cycle Optimization
Posted by: LeadLife | Posted on: May 3rd, 2010 | 0 Comments
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable [...]Be First in Mind
Posted by: LeadLife | Posted on: February 14th, 2010 | 0 Comments
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It’s also about nurturing your customer base. Being [...]Lead Optimization – Are You Targeting the Right Prospects?
Posted by: LeadLife | Posted on: January 5th, 2010 | 0 Comments
Marketing campaigns should always start with the “who?” who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions.Lead Nurturing: The Secret to Successful Lead Generation
Posted by: LeadLife | Posted on: December 15th, 2010 | 0 Comments
With economic instability, lead nurturing is more critical than ever before. It’s also becoming increasingly important for both sales and marketing to take accountability for maximizing opportunities from new prospects and existing customers. In a recent industry analyst report by the Aberdeen Group, they discuss best practices of lead nurturing by exploring practices used by [...]7 Steps To Improve Your Conversion Rates Now
Posted by: LeadLife | Posted on: November 5th, 2010 | 0 Comments
DemandGen Report discusses seven steps that are crucial in order to help marketing increase conversion rates and track the entire lead lifecycle. This white paper will spotlight the best practices that leading companies are employing to identify their most likely buyers as well as the automated tools and tactics leaders are using to help progress [...]
