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Start bridging the often costly gap between marketing and sales by integrating marketing automation systems into CRM systems – passing lead information, detailed tracking and sales intelligence between the two.

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Lead Lifecycle Management: Building a Pipeline that Never Leaks

Posted by: LeadLife | Posted on: September 7th, 2010 | 0 Comments

Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline. In fact, in the November 2008 study, “Lead Nurturing: The Secret to Successful Lead Generation,” Aberdeen surveyed 213 organizations and found that on average 16% of [...]
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