Analytics


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Pricing To Fit Any Budget

Are you ready for a cost-effective and efficient way to boost your marketing and drive sales growth? We offer flexible, low risk plans, starting at $750/month.

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Lead Management Advice

Quickly evaluate your lead generation and nurturing strategies by gaining visibility to real lead engagement over time. Evaluating which pages a lead visits and for how long, gives a much greater understanding of real lead engagement versus only opens and clicks.

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Move beyond the basics to meet your business goals

Move beyond basic analytics such as opens, clicks and unsubscribes rates. Gain greater insights into your sales pipeline with detailed reporting and analytics. Track campaign ROI to measure your lead generation impact on company goals. In addition, your Lead Management Specialist will offer analysis and recommendations to help you continuously improve your campaign.

Benefits of our Analytics service include:

Analytics and Reports
  • Track campaign ROI to measure your lead generation impact on company goals
  • Project future revenues with greater visibility into your sales pipeline
  • Maximize budget allocations by identifying which marketing activities are generating the most revenue
  • Continuously improve campaign effectiveness by targeting prospects that are most likely to buy

Our Analytics process:

  • Marketing Metrics

    The first level of reporting indicates whether your campaigns are engaging your prospects. These metrics include, but are not limited to:

    + Pages Visited, Time Spent on Page, etc.
    + Number of Forms Filled, Form Conversion Rate, etc.
    + Lead Sources (number of new leads being generated per campaign– online or offline)
    + Full nurturing campaign analysis on opens, clicks, pageviews, etc.
    + Most popular assets downloaded (case studies, whitepapers, etc.)

  • Buy Cycle Metrics

    The second level of reporting focuses more on moving leads through the buying cycle. These metrics include, but are not limited to:

    + Lead Score Movement
    + Leads by Status/Rating
    + Number/Percentage of Qualified Leads Sent to Sales
    + Number/Percentage of Leads that Became Opportunities
    + Stage in Sales Cycle
    + Sales Cycle Time
    + Sales Conversion Rate
    + Campaign Revenue
    + Campaign ROI
    + Campaign Type analysis
    + Social Media Effectiveness

  • Analysis & Recommendations

    In addition to reporting, some of our solution packages include detailed analysis from your Lead Management Specialist. We will analyze your reports and then offer specific recommendations to help you continuously improve your results.