Move prospects through the buying cycle faster with compelling content

Whether you have a robust library of articles or barely any content, our content curation team will help research and develop compelling messaging you can use across multiple marketing channels. Our team will free up internal resources so you can focus on more business-critical tasks.

Benefits of our Content Creation services include:

• Move prospects through the buy cycle faster with compelling content.
• Realize faster time to ROI by getting effective lead nurturing campaigns up and running quickly.
• Free up internal resources to focus on more business-critical tasks.
• Expand marketing effectiveness with content that can be re-purposed on multiple marketing channels.

Our Content Creation process:

• Discovery Call

  We kick off every project, including content creation, with a discovery call so we can first understand your business.

• Content Matrix Development

  Based on our findings from the discovery call we’ll develop a content matrix for each of your target audiences; this matrix will allow us to map content to each phase within your prospects’ buying process.

• Audit of Existing Content

  We’ll review any existing content you have to identify what can be used in the nurturing campaign, and then we’ll map that content to the appropriate target audience and buying phase as outlined in the content matrix.

• Research Additional Content Sources

  Don’t have a lot of content? Not a problem – we’ll conduct online research to identify third party content and/or we’ll interview company stakeholders to leverage your in-house subject-matter expertise.

• Copywriting

  Once all content is gathered, our copywriters will craft compelling messages that will help move your prospects through the buy cycle faster; throughout the copywriting process we’ll work with you to make sure we incorporate your knowledge and expertise.

• Identify Marketing Channels

  While we primarily write content for emails and articles on landing pages, we’ll also recommend additional marketing channels to promote any content we create – helping you get a bigger bang for your buck.