Lead Process

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Are you ready for a cost-effective and efficient way to boost your marketing and drive sales growth? We offer flexible, low risk plans, starting at $750/month.

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Datasheet: Lead Process


Lead Management Advice

Quickly evaluate your lead generation and nurturing strategies by gaining visibility to real lead engagement over time. Evaluating which pages a lead visits and for how long, gives a much greater understanding of real lead engagement versus only opens and clicks.

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Keep leads in your sales funnel to maximize revenue

A solid lead management process is critical to the success of any marketing campaign. Our team will work with you to map out a lead process that’s effective and easy to implement (Lead Segmentation, Scoring, Sales Alerts, Reporting etc). Also, we can help establish a process to send leads who aren’t ready to buy back to marketing for further nurturing; this process will ensure leads stop leaking out of your sales funnel to maximize revenue.

Benefits of our Lead Process services include:

Lead Process
  • Maximize value from marketing automation technology
  • Increase conversion rates by sending only qualified leads to sales
  • Improve revenue by plugging the leaks in your sales funnel
  • Decrease sales costs
  • Eliminate waste with more efficient processes

Our Lead Nurturing process:

  • Lead Generation Tracking

    Marketing automation technology can track where your leads are coming from, such as your website, paid search, webinars, offline events, etc.; Tracking not only allows you to measure the impact of your lead generation activities, but it also provides greater intelligence for sales.

  • Define Sales-Ready Leads

    Your Lead Management Specialist will guide you in defining a “sales-ready” lead for your organization; this definition could include a combination of demographic, firmographic and/or behavioral criteria.

  • Marketing-to-Sales Process

    Whether you currently have a CRM system in place or not, your Lead Management Specialist will work with you to develop a seamless process for moving marketing leads to sales.

  • Identify Buying Signals

    In addition to your sales-ready lead definition, there may be certain behaviors that can be considered buying signals (such as viewed the pricing page on your website or attended a webinar); these will be identified so that sales can be alerted immediately when leads exhibit these behaviors.

  • Establish Lead Scoring

    We’ll help you establish a custom lead scoring model that is easy to implement and can be refined over time as you learn more about your prospects and their buying cycle.

  • Lead Stage Definition

    Your Lead Management Specialist will work with you to develop definitions for each stage within the buying cycle; these definitions will give you greater insight into your sales pipeline.

  • Leveraging Sales Intelligence

    We will offer tips and best practices for how your sales team can leverage the lead intelligence gathered (demographics, firmographics and behaviors) in order to improve conversion rates.

  • Re-Nuture Process

    Finally, we’ll help you establish a process to send leads who aren’t ready to buy back to marketing for further nurturing; this process will ensure leads stop leaking out of your sales funnel to maximize revenue.

  • Integrating New Metrics

    We’ll help you pull reports and analyze the new metrics you can gain from lead management technology, such as sales cycle time, number of leads that became opportunities, campaign ROI and more.