Delivering Lead Management Solutions for your Toughest Business Challenges

LeadLife offers a unique combination of brawn and brains – a robust marketing automation technology  powered by lead management experts.

What does that mean for you? It means you get a complete sales and marketing solution dedicated to solving your toughest business challenges. Below are some examples of these challenges and how LeadLife has helped:

Business Scenario 1: Sales Productivity Concerns

One LeadLife client had limited sales resources and was concerned about sales productivity. The success rate of their current process of making outbound cold calls was dropping dramatically. They needed a way to make sales calls more productive. This company turned to LeadLife to implement a “front-end” component to their lead management process and build efficiencies within their marketing-to-sales process. Below are some examples of what LeadLife did to help:

• Drove prospect engagement over time with automated email marketing and lead nurturing campaigns.
• Integrated digital tracking, helps marketing and sales teams segment their prospects based on behavior.
• Set up real-time sales rep alerts so reps could call “sales ready” leads when they were most likely at their desks.
• Automated the marketing-to-sales process – no more sharing leads via emails or spreadsheets. Instead, marketing-generated leads automatically flow from sales into their CRM system.
• Developed a lead scoring model that allows sales to prioritize their time by focusing on only the most qualified leads. Allows marketing great visibility into who is engaging with their lead nurturing campaign.

Business Scenario 2: Maximizing Revenue from Current Customers

Many companies know they have low-hanging fruit in selling back into their existing customer base. However, they often don’t have a low-cost method to do this or rely on support agents for help. LeadLife has helped companies build cross sell and up-sell programs targeting their current customers. Here are some ways that we helped customers drive more revenue from current customers.

• Created lead nurturing programs, utilizing dynamic content and customer interest, including appropriate product/service landing pages, to cross-sell like products targeted to specific customers.
• Segmented existing database to identify the most profitable clients; then delivering exclusive offers to those customers in order to build loyalty and increase sales.
• Introduced new product launches to existing customers – not only does this increase revenue, but it also allows companies to test new messaging/products before rolling them out to the market.

Business Scenario 3: Evolving to a Solution Sell

One client had been in a commoditized marketplace and acquired a company that would enable them to start selling a solution. They needed a way to help gain traction with this new solution sell. They turned to LeadLife to:

• Implement a thought leadership lead nurturing campaign to educate prospects about the need for this solution.
• Implement a content matrix and corresponding campaigns that move leads through the buying cycle.
• Design and create a series of landing pages and links that presented appropriate content and other areas of interest to the prospect.
• Sales reps found warmer calls because leads had already interacted with their thought leadership pieces. The reps called prospects as they started to interact with content that indicated buying interest.

If you have a business challenge related to marketing and/or sales effectiveness, there’s a good chance that LeadLife can help. Our combination of brawn and brains has helped many companies accomplish their goals – increasing revenue, driving more qualified leads, increasing sales rep productivity, understanding marketing ROI and much more.