I am a CMO
Increase the number of quality leads sent to sales
The Challenge
CMOs and VPs of Marketing are fighting an uphill battle. Smaller budgets, fewer resources, shorter timelines, changing buyer habits and disengaged sales teams are just some of the roadblocks to revenue success. Yet, the demands from business leaders for more qualified leads continues to increase.
The Solution
The foundation of our lead management solution is our marketing automation technology, which gives you the tools to build a robust sales and marketing engine. For example, you’ll be able to track inbound leads, send automated email nurturing campaigns, capture lead behavior, score and prioritize leads, integrate with CRM systems, report on ROI and much, much more.
But if you’re like most senior-level marketing executives, you either don’t have the time, resources or expertise in-house to fully leverage these tools. That’s why LeadLife augments our technology with lead management experts. Whether you need initial strategic consulting, or help with creation and execution of ongoing campaigns, our lead management specialists will put you on the path to revenue growth.
The Benefits
- Increase the volume and quality of leads sent to your sales team with lead nurturing and lead scoring
- Gain visibility into marketing’s impact on the company’s bottom line with automated integration of marketing to sales metrics
- Gain deeper insights into your prospects’ interests via digital behavioral tracking
- Identify which lead generation activities generate the greatest ROI
- Improve lead engagement rates with targeted content strategies and dynamic content capabilities
- Gain visibility into how leads flow through your sales pipeline with robust analytics and reporting
The Results
LeadLife helped us put together a compelling lead nurturing campaign that allowed us to deliver relevant and timely content to a specific segment of our prospects. As a result, we saw engagement rates increase from an average of 2% to over 15%.
Ross Nepean, VP of Marketing, TAB
LeadLife’s marketing automation software has given us greater insight into our prospects. By integrating LeadLife with our current marketing campaigns – both online and offline – we can track where leads are coming from, score their behavior and then prioritize only the most qualified leads for our sales team.
Christine Smith, Director, Global Marketing, Aderant
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