I am a CSO
Drive more revenue by increasing sales productivity
The Challenge
When it comes to sales, it’s all about the numbers. So consider this statistic from CSO Insights: sales teams are spending 20 percent of their time generating their own leads. Also, consider the fact that for every 100 raw leads, only 4 to 7 are ready to buy. It’s not surprising that your sales team’s productivity might not match your expectations or forecast.
The Solution
Our technology offers the tools to build an automated process for sending qualified leads to your sales team – we do this by front-ending and integrating into your CRM system and/or sending real-time automated email alerts with detailed prospect information based on any criteria that’s important to sales. With real-time alerts, your sales team knows when the prospect is at their computer and has a better chance to increase first call success rates. In addition, our technology captures greater lead intelligence (demographic, firmographic and behavioral tracking) all fed into your CRM system, giving them the information they need to make a warmer sales call.
Now your sales teams can get better quality leads quicker. However, LeadLife didn’t stop with just great technology. We have augmented our technology with lead management specialists who can plan and execute a complete marketing-to-sales program for your organization – ensuring your sales team works smarter, not harder.
The Benefits
- Improve revenue opportunities by focusing your sales team’s time on higher quality leads
- Increase first call contact rate with real-time sales alerts
- Increase sales conversion rates with greater lead intelligence
- Shorten sales cycle time with leads that are already engaged
- Gather predictable sales forecasts with in-depth, top-of-the funnel pipeline tracking
- Turn suspects into prospects through one-to-one lead nurturing and reduced lead leakage from your sales pipeline
The Results
We generate leads from a variety of online sources. By integrating LeadLife with our Salesforce application, we’ve created a seamless process for managing the flow of leads from marketing to sales. Now we can track where each lead came from, what ongoing marketing messages they received and the resulting closed revenue.
Ken Bourque, Sales Operations, ClearChoice Dental Centers
After working with LeadLife’s marketing automation technology and lead management specialists, I was blown away by the detailed behavior I could see about my real estate prospects. It was way beyond typical opens and clicks from email programs, I could see all the pages they viewed and how long they spent there. I could quickly identify the prospects that are considering a real estate transaction. The team at LeadLife, coupled with these powerful analytics, is a winning combination.
Beth Townsend, Vice President, McKee Properties
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