Lead Scoring

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Lead Management Advice

Start bridging the often costly gap between marketing and sales by integrating marketing automation systems into CRM systems – passing lead information, detailed tracking and sales intelligence between the two.

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Maximize sales productivity by targeting the warmest leads

Automatically score and prioritize leads for your sales team based on demographic and behavioral data. Scoring applies points for actions such as attending a trade show, spending 10 seconds on a landing page or filling out a form. Scoring allows marketing to prioritize, organize, and determine which leads to send to sales.
  • Prioritize sales leads for follow up with unique scoring criteria.
  • Marketing can gain clear visibility into who is interacting with their marketing campaigns.
  • Maximize sales productivity by targeting the hottest leads.
  • Based on a lead score, you can automatically update a lead’s rating and status (cold, warm, hot).
  • Help ensure clean data for marketing and sales through data cleansing rules.