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Lead Management Advice

Start bridging the often costly gap between marketing and sales by integrating marketing automation systems into CRM systems – passing lead information, detailed tracking and sales intelligence between the two.

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Track your leads through the sales lifecycle

Identify and monitor prospects in real-time using LeadLife’s visitor tracking software. Our detailed reporting and analytics allow you to track online behaviors, campaign engagement, leads sent to sales, campaign ROI and more. It’s no longer enough to provide metrics such as opens and clicks on leads, marketers must take that next step to see if those leads that click actually move into an opportunity and then into revenue.
  • Track and compare which campaigns are most effective for revenue generation.
  • Track and compare which campaigns generate the most qualified ‘sales ready’ leads.
  • Track and compare which assets, pages or emails provide the most qualified leads.
  • Compare campaign ROI on one easy-to-view dashboard and track which campaigns are most successful.
  • Get real-time access to your website visitors to see which leads or companies are most active on your website by day, week, or month.
  • Easily forecast and analyze your marketing results.
  • Track your leads through the sales lifecycle.