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Lead Management Advice

Start bridging the often costly gap between marketing and sales by integrating marketing automation systems into CRM systems – passing lead information, detailed tracking and sales intelligence between the two.

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Provide lead activity in real time with automated alerts

In addition to sending leads and information into the CRM system, are there times that a sales rep wants to be alerted with an email if a prospect is taking a certain action? Notify sales reps of lead activity in real time with automated email alerts.
  • Alert sales in real time when prospects engage in preset or desired behaviors.
  • Immediate alerts can improve sales call contact rates.
  • Improve sales conversions with greater intelligence on prospects.
  • Complement your CRM system by pushing emails out to reps based on lead behavior (i.e. viewing the pricing page or how to buy page on your website).