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Keep up-to-date on current marketing trends and best practices from our marketing automation experts at LeadLife. Download our complimentary marketing automation whitepapers today!

A Quicker, Simpler Path to Lead Management ROI
Learn a quick step-by-step approach to getting up and running with marketing automation. Discover how taking small steps can provide immediate ROI and visibility into what's been missing.
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The Cost of Not Nurturing Leads
What legacy exists within your current marketing/sales process and what is that legacy really costing you? Learn how you can change your sales and marketing process to improve efficiencies and stop the leakage by lead nurturing.
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Real Marketing Analytics for Lead Generation
Tips on how a marketing automation system can help you track, score, nurture leads, and give you visibility to real marketing analytics.
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Forget the ABC's of Lead Scoring
See how a robust database and campaign management application can help marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps.
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Additional Whitepapers...
The following whitepapers below do not require registration.

Lead Lifecycle Management: Building a Pipeline that Never Leaks
Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline. In fact, in the November 2008 study, "Lead Nurturing: The Secret to Successful Lead Generation," Aberdeen surveyed 213 organizations and found that on average 16% of the total leads that are deemed "sales-ready opportunities" actually close. That's a fairly alarming number. The difference between a successful company and a mediocre company lies in how the remaining 84% of already qualified opportunities are handled. These are real opportunities that have a good chance of closing, but without processes to nurture and retain these prospects, it's easy for unrecognized revenue to slip through the pipeline.
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7 Steps To Improve Your Conversion Rates Now
DemandGen Report discusses seven steps that are crucial in order to help marketing increase conversion rates and track the entire lead lifecycle. This white paper will spotlight the best practices that leading companies are employing to identify their most likely buyers as well as the automated tools and tactics leaders are using to help progress and accelerate prospects through the buying cycle.
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Lead Nurturing: The Secret to Successful Lead Generation
With economic instability, lead nurturing is more critical than ever before. It's also becoming increasingly important for both sales and marketing to take accountability for maximizing opportunities from new prospects and existing customers. In a recent industry analyst report by the Aberdeen Group, they discuss best practices of lead nurturing by exploring practices used by top performing organizations. Download this study and learn how your organization can survive an economic downturn with the power of lead nurturing techniques.
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Lead Optimization - Are You Targeting the Right Prospects?
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions.
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Be First in Mind
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business.
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Lead Life Cycle Optimization: 2008 Analysis
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs.
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