Learn more about LeadLife's marketing automation best practices by viewing our most recent articles below:

DemandGen Report
11 Steps to Successful Lead Nurturing
When building a successful nurturing program, it’s more than just sending a series of emails. Successful nurturing really accomplishes a number of things. It provides the ability to develop a relationship (albeit from a distance) between the prospect and your company. It also provides a non-invasive (if done correctly) approach for introducing the prospect to your value proposition. Finally, good email nurturing should drive more qualified leads to sales. Read More.

CRM Buyer
Fixing a Fundamentally Flawed Marketing-to-Sales Process
Today's buyers are no longer waiting to talk to a sales rep to gather data. They are sourcing tons of information, competitive matrices, articles, analyst reports and much more, all online without the assistance of a salesperson from your company. Because buying behavior has changed, sales and marketing within companies must also change to maximize opportunities. Read More.

CRM Marketplace
ROI, ROI, ROI: Marketing Analytics that Matter
Everyone knows that marketing analytics are important. However, we find that most organizations are only scratching the surface when it comes to measuring their marketing efforts. Website hits, email opens and clicks are no longer adequate metrics – they are merely a starting point. Real marketing analytics provide visibility into how your campaigns are impacting revenue and ROI. In this article, we'll explore how to get started, what metrics to measure, and what data to interpret. Read More.

DemandGen Report
Bridging the Sales and Marketing Divide: Action Items for Success
With the correct leadership, a change in mindset by Sales and Marketing, and with the right supporting processes and automation, it is possible. Not only can Sales and Marketing be aligned, but in doing so, you will be able to drive more business with less cost and effort. Read More.

Destination CRM
Create Content without Recreating the Wheel
Want to nurture leads but think you don't have enough content to get started? Creating nurturing content doesn't have to be a huge undertaking, and you don't have to do it all from scratch. Start nurturing successfully by using resources you already have. Read More.

SLMA Radio
Lead Management Expert Shares Insight on SLMA Radio
Listen as Lisa discusses the latest news in the lead management industry and give her advice to CMOs and company presidents about managing their sales leads. Listen now >>

DemandGen Report
Better B2B Targeting
When nurturing leads, your content should be directly related to your target audience with relevant keywords, images, and language specific to the prospect's industry. Learn how segmenting leads can lead to higher conversion rates and greater 'sales-ready' opportunities. Read more.

BtoB Magazine: Ask the Expert
Following the pathway to successful lead management
Many marketers know they need, and desperately want, lead management systems and processes, but are worried about their ability to implement them. Read more.

Interview: 50 Most Influential People in Sales Marketing Automation Award
Lisa Cramer, president of LeadLife Solutions, has been recognized as one of the top 5 thought leaders in marketing automation.
See what Lisa has to say about the steps to consider when managing lead inquiries, what to do first when managing sales leads, the process she recommends for nurturing sales inquiries, and how to effectively measure ROI for sales inquiries. Read more.

Sales and Marketing Management Magazine
The Changing Face of Marketing
Lisa Cramer, president of LeadLife Solutions, addresses the changes in marketing today.
We all know marketing departments aren't increasing resources, the current economy notwithstanding. In fact, marketers must not only do more with less, but also take on additional responsibilities to help facilitate getting more quality leads to sales. Read more.

The 60 Second Marketer
How to Win New Customers Before They're Even in the Buying Mode
Being first in mind means engaging prospects before the actual selling process begins, when they are just looking you over. Perhaps they'll need what you offer later, as they grow their business. If so, you'll need to remain first in mind until they are ready to buy. Read more.

CRMAdvocate
Lead Generation, Next Generation
The world of marketing is forever changing. No longer can we depend on word of mouth or collecting business cards at tradeshows to get the leads we need in order to "seal the deal". Learn how you can maximize your lead generation dollars and evolve into the 21st century way of marketing. Read more.

CRM Marketplace
Marketing Analytics to the Rescue
Learn how tracking, scoring and nurturing your leads can help optimize your marketing investments and achieve superior business results. Read more.

Sales Lead Management Association
Three Things That Make a Good Lead a Good Lead
Ah, the never ending question - what makes a good lead a good lead? Well I hate to say it, but it depends. It actually really depends on your specific situation - your business, what you sell and how. But there are a few items that will help give you guidelines for when a lead is truly a "sales ready" lead versus just an inquiry, suspect, research or simply a click. Read more.

MarketingProfs
Real Marketing Analytics for B2B Lead Generation
Today, marketers must find a way to manage leads through the lead life cycle, which requires visibility into how you drive, track, and evaluate leads, and it requires the ability to determine when leads are "Sales-ready" and when they are not. Read more.

BtoB Daily News Alert
LeadLife updates its lead-management solution
Enhanced tracking features allow marketers to identify prospects visiting their Web sites, including anonymous visitors, and monitor their interactions on site, such as viewing products or services of interest. Read more.

DemandGen Report
Two Essential Steps To Qualify Leads In An Unqualified World
The secret to successful lead generation efforts in today's business-to-business world is implementing a lead nurturing process. By putting such a process into place, you are able to convert more inquiries into qualified leads, and in turn - qualified leads into sales. Learn how lead nurturing can help move your "not ready to buy" leads into "ready to buy" leads today. Read more.

Sales Lead Management Association
Marketing Automation 101
It's marketing automation, not brain surgery! Learn how to better manage your entire lead lifecycle and implement best practices in lead scoring and nurturing - including when to send "sales ready" leads on to your sales team, and more. Read more.

InsideCRM
Why Automated Marketing Automation Is Essential in a Recession
Today's automated solutions are accessible to companies regardless of size or industry, and they are key to helping drive more and better-quality leads with fewer resources. This article will help you to understand what marketing automation systems can do, how they can be easily implemented and how they can help you maximize your marketing budget, especially now. Read more.

Sales and Marketing Management Magazine
Show Me the ROI
Let's say your manager wants you to evaluate your current marketing campaigns in order to determine which are generating the most leads which are converting into the most "sales ready" leads, and of course, which are delivering the highest ROI. Do you know where to start? While these are all common questions marketers are routinely faced with, arriving at accurate answers can be both difficult and time-consuming. Read more.

Destination CRM
Prove It or Lose It
It's no surprise that these days, we have lots of conversations with people about ROI. Marketers, CFOs, and CEOs alike are struggling to figure out the best approach to tracking and computing a return on their marketing and sales investments. But what is interesting is that while there are so many variations of ROI discussions, so many of them have nothing to do with one of the most expensive components in the sales and marketing process-the cost of sales resources.
Read more.

Rabb Associates, Inc.
LeadLife Mixes Advanced and Simple Features
Consider LeadLife. It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Read more.

Sales and Marketing Management Magazine
Demystifying the Sales and Marketing Disconnect
With the correct leadership, a change in mindset by sales and marketing, and with the right supporting processes and automation, it is possible. Not only can sales and marketing be aligned, but in doing so you will be able to drive more business with less cost and effort. Read more.

DemandGen Report
Logistics Provider Delivers Targeted Responses Via Marketing Automation Solution
After deploying marketing automation tools from LeadLife Solutions in October 2008, Transplace has tightened up all aspects of its demand generation efforts. Utilizing LeadLife's tools, the company's telemarketing is fueled by targeted, content-led email and direct mail initiatives that build relationships with key decision makers at highly-scored prospects. Read more.

Gravity Free Radio
Podcast: LeadLife Chairman and CEO Discusses the Importance of Lead Nurturing
We had the opportunity to chat with Richard Brock of LeadLife, a company that provides on-demand marketing automation software solutions to help companies effectively manage their digital leads. Richard discussed how it is more important than ever before to be nurturing your incoming leads and turning those prospects into actual customers. LeadLife's solutions are remarkably simple yet provide a wealth of information about each prospect. And, it allows a company to customize the solution based on whatever product or service they are offering. View podcast

Sales and Marketing Management Magazine
Is There More to Marketing Automation than CRM?
CRM systems drive the sales model - touching on forecasting, opportunity management, sales activities, pipeline management and much more. But they are geared for use by sales organizations. With the Internet changing the way people buy and the way we "see" prospects, marketing must move way up in the funnel to capture interested parties before they turn into "sales ready" leads and get passed into the CRM system. Read more.

DemandGen Report: Bulletin Board
Transplace Chooses LeadLife Solutions
Time management and increasing the value of lead generation dollars were key reasons for choosing marketing automation, and LeadLife in particular, according to Bill Hale, VP of marketing and business development at Transplace. Read more.

DMNews
Transplace turns to LeadLife to build, manage leads
After researching a variety of marketing automation tools, Hale chose LeadLife for its flexibility and efficiency. The LeadLife system was up and running in the Transplace offices in about a week. Read more.

InsideCRM
All Leads Are Not Created Equal
It's becoming harder to determine the real source of leads, the success (or failure) of individual marketing programs and the value of one lead over another. To this end, how does a marketing team prioritize the leads it receives and determine which ones to send immediately to sales, move to telemarketing for qualification or continue to nurture with marketing activities? Read more.

1to1 Media
BearingPoint Closes the Gap Between Marketing and Sales
It's been two years since the strategy was put in place, and Dunay says that marketing can now source leads that have booked business within the past several quarters. And for 2008, marketing beat its projections in terms of the leads and revenue driven. Read more.

DemandGen Report
Lead Nurturing Key Competitive Differentiator, According to Newly Released Aberdeen Report
Lead nurturing is not only a nice to have, but a need to succeed. In fact, a new report premiering this week from Aberdeen Group titled "Lead Nurturing: The Secret to Successful Lead Generation," goes so far as to identify lead nurturing as the difference between a successful company and a mediocre company. Read more.

Sales and Marketing Management Magazine
How Can My Business Become First in Mind?
Being first in mind is not about spamming your potential prospect with email consisting of the latest product offers. Being first in mind is a balancing act of educating and introducing your prospects to solutions for their problems. Being first in mind suggests you target relevant information to the prospect based on what the prospect's needs are. Read more.

DemandGen Report
Visualizing Success: Getting a Holistic View of Lead Generation Programs
We work with a lot of companies that spend so much time trying to generate leads for sales that they forget to envision their success. They neglect to ask: What if this all works? The focus on generating responses, conversions and hits can't be truly successful until a company understands what to do when that data becomes actual business. Read more.

Sales Lead Management Association
How Much is That Lead Worth?
One thing we do know is that not all leads are created equal, making lead scoring crucial for marketers so that we can determine the readiness of prospects and prioritize them for appropriate action. Increasingly, automation is key since spreadsheets and calculators simply will not do the job given the volume of leads and their varying sources, interactions and demographics. Read more.

Sales Lead Management Association
CSO Life Cycle Optimization Analysis is Worth Reading and Heeding
When I see a number that says 44% of the people that are not using a system are using spreadsheets I want to scream. This means that too many companies are still using spreadsheets for lead delivery and accountability. Read more.

Sales and Marketing Management Magazine
What Does It Mean to "Be First in Mind"?
The Internet and the proliferation of information on the Internet has changed buying behavior forever. We (the sellers of products and services) need to adapt our sales and marketing processes to meet that change. Read more.

BtoB Magazine: Ask the Expert
How can behavior tracking help increase email marketing ROI?
Does one click on an email denote interest? Some argue yes, but that's an old way of thinking. Using behavior tracking along with scoring and nurturing, email clicks can simply indicate a response to an email, a curiosity. Read more.

DemandGen Report
LeadLife Launch Marks Latest Entry Into Emerging Marketing Automation Space
LeadLife joins the growing roster of solution providers targeting the B2B marketing automation category, which Gartner has predicted will become a more than $3 billion industry by 2011. Read more.

The 60 Second Marketer
How to Improve the Effectiveness of Your Salesforce
Here's a problem a lot of companies face -- the marketing team complains that the leads they drive to the sales team get ignored, and the sales team complains that the leads marketing drives to them aren't any good. Sound familiar? Read more.

Business to Business Magazine
What Does It Mean to Be First In Mind?
How can a simple phrase - "be first in mind" - in any way help your business? Well, we suggest it's an approach to business that can help you maximize sales and marketing resources and drivemore revenue. It's amazing how many companies take their customers for granted. The average company loses 10% of its customers per year. A 5% decrease in customer defections can increase profits by 25% - 125%, depending on the industry. Read more.

Sales and Marketing Management Magazine
The 7 1/2 Rules of Email Marketing
If you're considering email campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success. Read more.

DMNews: ToolBox
What is the best way to measure the success of your email marketing programs?
Some companies measure success of email marketing strictly by opens and clicks, while others measure solely based on sales revenue obtained through their email marketing programs. What about something in-between? Read more.

BtoB Magazine: Ask the Expert
How does email marketing help add value to the lead nurturing process?
Email marketing provides the most efficient and effective way to nurture leads. Email can be used to target specific groups, track for true interest and provide up-to-date, valuable information while being reasonably inexpensive to execute. Read more.

MarketingProfs
Scoring A Leading Priority for Marketers
Lead prioritization is a different discipline than the traditional "A-B-C" sales categorization. It's more attuned to marketing action and comprises a set of levels for suspects, leads, and sales-ready leads. Of course, the final action is moving a lead to sales, a lead that has attained an appropriate score threshold. Your company's specific scoring scheme will vary depending on your needs and processes. Read more.

MarketingSherpa
MarketingSherpa discusses what boosts lead scores now - 7 tips for surviving an economic downturn.
Lead nurturing and scoring are among a marketer's best tools during an economic downturn. Even marketers who already manage a quality nurturing and scoring program need to adapt for economic conditions. Read more.