Campaign Tracking & Responses

Increasing the Value of Your Lead Generation Dollars

LeadLife's marketing software helps you manage, execute, track, and measure campaigns so you can maximize your marketing budget and increase the value of your lead generation dollars, while learning and integrating best practices into your processes. With LeadLife marketing automation software:

• Determine which campaign and event produced the most qualified leads
• See which scoring rules and drip marketing programs were most successful
• Determine which campaigns are generating the most revenue
• Understand the cost per lead for each specific event
• Report on leads per event that are still in the marketing nurture bucket.
• Analyze which leads have moved on to qualified opportunities and eventual sales
• Get campaign and event ROI reports to help determine where to reinvest marketing dollars and which activities generate the highest quality lead

LeadLife marketing automation software makes it easy to analyze and track your marketing results on one dashboard:

According to a recent study by Aberdeen Research Group, Best in Class Companies are:

• 2.4 times more likely to develop formalized processes for all business functions to follow-up on high priority leads. This is a key component to increasing lead conversion within the pipeline.

• 80% more likely to leverage demand generation or marketing automation technology.

Campaign & Event Management

Take control of your marketing dollars through detailed campaign and event management:

• Manage goals, budgets, and expenses for each campaign and event.
• Combine multiple events or tactics into one campaign targeting specific verticals or specific targets.
• Define, assign, and track the activities needed to execute campaigns and events.
• Score behavior of responses.
• Score leads based on registration, attendance, expressed interests, demographics and more.
• See both leads and overall marketing responses for each event.

With LeadLife's marketing software, pull metrics and measure campaign results:

• Connect revenue directly to the marketing campaign in which they originated.
• Gauge the effectiveness of your overall marketing efforts.
• Measure all campaign results to see which programs are generating qualified leads and converting, and which ones are not.
• Analyze your individual marketing campaigns by marketing responses - whitepaper downloads, web pages viewed, how long was spent on each page, landing page conversions and much more.
• Measure the most effective responses by lead type.

LeadLife Advantages:

• Define, track and manage campaigns, including events per campaign, goals, budget, and expenses. Tie together multiple events to form one campaign.
  
• Get a snapshot of the marketing campaigns that are generating the best leads and which ones are not.

Maximize your marketing dollars and see what search terms your propsects are using to find your website by using LeadLife's Visitor Tracking solution. With Visitor Tracker you can also see the most popular pages visited on you website, which can help you to determine how to target your marketing campaigns in order to get the most out of your lead generation dollars.

Lead Segmentation & Targeting

Segment incoming leads by any criteria you need whether it is title, location, status, or product interest. Apply this data to target lists for follow-up campaigns. Develop a profile of campaigns and events that consistently lead to revenue.

With LeadLife, target and segment your leads by:

• The types of business, typically defined by Industry
• The geographical location of the business
• The size of the business by revenue or number of employees or both
• The people within the business typically defined by function code or job title
• Previous interaction with your company
• Specific events that have happened in the business
• Product interest
• Time frame for decision and much more.

By targeting specific prospect profiles, marketers can see improvement in:

• Specific and unique messaging to prospects
• The number of qualified leads moving to sales
• The use of lead generation dollars
• Increased conversion rates
• Shorter sales cycles
• Improved win rates
• Time management and the ability to stay focused
• Company branding/awareness and loyalty programs.

Use LeadLife's Visitor Tracker to help you segment your marketing campaigns by geography. See where your prospects are coming from and have the ablity to target your marketing campaigns by state, nationwide, or internationally.

So whether you are segmenting by industry, geography, company size, job title, product interest, or previous interactions, with LeadLife's marketing automation software you can insure that you are targeting your ideal prospect profile.

To request a product demo, contact us or call 1-800-680-6292.