Marketing Automation Webcasts and Webinars
LeadLife Webinars:
Register for our
marketing automation on-demand webinars featuring case studies on
lead scoring and
nurturing,
best practices
and more! Register to attend an upcoming Webinar, download past presentation slides (pdf format) or watch the recorded versions online (in flash) at your leisure:
The New Buy Cycle – It’s not your sales cycle
The buying cycle has changed and in more ways than one. Are your Marketing and Sales teams ready to adapt?
By watching this webcast, you will learn…
Firstly, buyers are doing their own research well before they’re ready to talk to a salesperson. In addition, there is rarely just one decision-maker involved in the sales process. Added financial pressures have only prolonged the sales cycle, as companies try to understand the impact a purchase will have on their business.
Our webinar discussion focuses on how marketing and sales must adapt in order meet – and exceed – the buyer’s expectations in order to grow revenue. Discover tips and techniques for driving more business with less cost and effort.
- Engage leads and move them through the buying process
- Develop an effective marketing-to-sales flow process, based on what the buyer needs and when they need it
- Utilize marketing and sales tools that help market and sell more effectively in this new digital buy cycle
- Adapt your sales style in order to meet the needs of new buyers
Speakers:
Michael Nick, CEO & Author, ROI4Sales
Lisa Cramer, Co-Founder And President, LeadLife Solutions
Duration:
45 minutes
Shrink Buy Cycles with Lead Nurturing and Contagious Content
In today's Internet world, it's about the buy cycle, not the sales cycle. The power is with the prospect and when they decide to purchase. You know that prospects are finding the information they need to help them evaluate how to solve their problems well in
advance of taking a salesperson's call. The challenge for marketers is in how to change their marketing process, develop contagious content and build trusted relationships that get sales people invited into conversations faster.
By watching this webcast, you will learn…
- Why nurturing your prospects is important and how to apply it
- The different phases of the buy cycle; and what prospects need when
- How to map content to the different buying stages
- Tips for transforming ho-hum content into contagious content your prospects want more of.
Speakers:
Ardath Albee, CEO, Marketing Interactions and Author of eMarketing Strategies for the Complex Sale
Lisa Cramer, Co-Founder And President, LeadLife Solutions
Duration:
45 minutes
Why Marketing Automation is Key: A Tactical Approach to Lead Scoring and Nurturing
On average, 95% of leads that visit your website aren't ready to buy, but 70% of them will eventually buy from you or your competitors? Without proper lead nurturing in place, fewer than 5% will become opportunities.
The proliferation of information on the Internet has changed buying behavior forever, and unless we adapt our sales and marketing processes to meet the change, these outcomes are unlikely to improve. So, what does your company need to do in order to change
and meet this new selling process accordingly? More important, what legacy exists within your current marketing/sales process and what is that legacy costing you?
By listening to this webcast you will learn how to create the framework for successful lead nurturing programs and how you can measure the ROI of your marketing efforts.
Speakers:
Chris Spears, VP of Business Development, Arke Systems
Lisa Cramer, Co-Founder And President, LeadLife Solutions
Duration:
45 minutes
Gain Greater Visibility and Build a Pipeline that Never Leaks
Is the lack of visibility into your sales pipeline causing constraints within your organization? On average 16% of the total leads that are deemed "sales-ready opportunities" actually close. So you might ask what's happening to the remaining 84% of possible
opportunities, and how are they being handled. These are real opportunities that have a good chance of closing, but without processes to nurture and retain these prospects, it's easy for unrecognized revenue to slip through the pipeline.
Learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing.
Speakers:
Dan Hudson, President, 3forward
Lisa Cramer, President, LeadLife Solutions
Duration:
45 minutes
Lead Lifecycle Management: Finding, Creating and Managing Your Leads
Are you like many companies and need help with your lead generation efforts, jumpstarting your pipeline and establishing relationships with new prospects for 2010? Do you feel strapped due to lack of resources and the expertise needed to get started? Learn
how to create effective lead generation programs and why a marketing automation system is key in helping you to increase "sales ready" leads, drive marketing ROI and why everyday you wait it's costing you.
By watching this webcast, you will discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
Speakers:
Dan Hudson, President, 3forward
Lisa Cramer, President, LeadLife Solutions
Duration:
45 minutes
Real World Rules for Lead Scoring and Prioritization
Marketing: Do you feel like your leads are being tossed over the wall and you're not sure where they are going?
Sales: Do you feel like the leads that you receive aren't targeted and "sales-ready"? If so, we can help.
Discover how lead prioritization and scoring can increase your sales. See real-world examples on how you can find your "sweet spot" and set up lead scoring that can drive superior results.
Speakers:
Sham Sao, CMO,
OneSource
Lisa Cramer, President, LeadLife Solutions
Duration:
45 minutes
Success in a Challenging Economy: Finding and Nurturing the Right Prospects
Organizations can spend a high percentage of their marketing budget on lead generation efforts, only to find that their leads aren't converting. Finding qualified leads has become more challenging than ever before, while making marketing planning and prospect
nurturing more critical.
Watch Finding and Nurturing the Right Prospects and gain a deeper understanding of strategies for identifying and nurturing high-value leads in a challenging economy.
Speakers:
Sham Sao, CMO,
OneSource
Lisa Cramer, President, LeadLife Solutions
Duration:
45 minutes
Making Lead Scoring and Nurturing Work
Learn how a LeadLife customer successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased
their buy cycle time from months to weeks.
By viewing this online presentation, you will also see how they:
- Improved their overall conversation rates by 1.5-3x
- Increased the quality of leads going to Sales
- Expanded their transaction size and increased marketing ROI
If you would like to automate lead scoring and nurturing, improve quality of leads passed to sales, or gain visibility into your leads, this presentation is for you!
Speakers:
Introduction: Andrew Gaffney, Editor,
DemandGen Report
Presenter: Paul Dunay, Director of Interactive Marketing,
BearingPoint
Duration:
60 minutes
A Marketer's Blueprint to Successful Marketing Automation
See how a LeadLife customer successful designed a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
Speaker:
Lisa Cramer, President, LeadLife Solutions
Duration:
30 minutes
